Multicultural Retail 360 Tour to Visit Asian, Hispanic & Multi-Ethnic Retailers | Special Features
Emphasizing heavily ethnic neighborhoods in southern California, this year’s Multicultural Retail 360 Summit Cultural Immersion Tour will include stops at electronics chain Curacao and supermarkets Tawa 99 Ranch, Super King Market and Superior Grocers. Read More...
The Mistake Companies Make When Marketing to Different Cultures | Special Features
Smart consumer businesses are unanimous on the critical importance of “multicultural” growth opportunities. Read More...
Finding Common Ground | CPG Market Developments
At General Mills, diversity is both a company value and a practical business strategy. Read More...
Nielsen Names Trina Fresco VP of Community Alliances Group | Multicultural Research
Nielsen has named Trina M. Fresco vice president of U.S. Community Alliances, Events and Engagement. Read More...
U.S. Hispanics Frequented Restaurants More Often in 2014 | Multicultural Research
Hispanics per capita visits to QSRs increased by 4 percent compared to a 1 percent decline in visits by non-Hispanics, indicated a Hispanic foodservice study by CREST and NPD Group. Read More...
Coca-Cola Signs Soccer Deal | CPG Market Developments
Major League Soccer has switched from Pepsi to Coca-Cola as its “official” non-alcoholic beverage. Read More...
Whites Are No Longer the Majority in Many States | Multicultural Research
Over the past 13 years, the demographics of 78 counties in 19 states have shifted from being predominantly white to having no single ethnic majority. Read More...
LatinWorks Launches ESPN Ads During MLB Game | Multicultural Entertainment, Lifestyle, Culture
This is the first time the company has reached out to Hispanics on ESPN via baseball, one of the most popular sports among this demographic.
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Shark Tank Investor Funds New Lemonade Product from 10-Year-Old Af. Am. Girl | Multicultural Entertainment, Lifestyle, Culture
The honey-infused beverage is based on a 1940s recipe.
Indian Mother Launches Culturally Relevant Books for Toddlers | Special Features
The books fill a void for young children’s educational media featuring “ethnically correct” characters.