KEYNOTE
Keynote – How Curacao, The Innovative and Trendsetting Retailer, Captures the Hispanic Market
Jerry Azarkman, Chief Marketing Officer, Curacao Department Stores
Keynote – How Curacao, The Innovative and Trendsetting Retailer, Captures the Hispanic Market
Jerry Azarkman, Chief Marketing Officer, Curacao Department Stores
GENERAL SESSION 1
Beyond the Total Market Strategy – Engaging The Evolving Hispanic Consumer
Juan Carlos Davila, Senior Vice President & General Manager of Hispanic Market, Nielsen
Beyond the Total Market Strategy – Engaging The Evolving Hispanic Consumer
Juan Carlos Davila, Senior Vice President & General Manager of Hispanic Market, Nielsen
GENERAL SESSION 3
Way Beyond Buzz – Making a Cultural Connection That Results in Sales
Andrew Gamm, Brand Director, Pizza Patrón
Way Beyond Buzz – Making a Cultural Connection That Results in Sales
Andrew Gamm, Brand Director, Pizza Patrón
GENERAL SESSION 6
Engage Biculutural Latinos and Watch them Flourish – Turning a Job into a Retail Career
Mariela Dabbah, CEO, The Red Shoe Movement: Women Supporting Women for Career Success
Engage Biculutural Latinos and Watch them Flourish – Turning a Job into a Retail Career
Mariela Dabbah, CEO, The Red Shoe Movement: Women Supporting Women for Career Success
CONCURRENT SESSION A
The Total Market and Multicultural America
David Morse, President & CEO, New American Dimensions
Kartik Pashupati, Senior Manager, Research Methods & Analystics, Research Now
The Total Market and Multicultural America
David Morse, President & CEO, New American Dimensions
Kartik Pashupati, Senior Manager, Research Methods & Analystics, Research Now
CONCURRENT SESSION E
Understanding the Hispanic Shopper: New Insights from Eye-Tracking Research
Scott Young, President, Perception Research Services (PRS)
Understanding the Hispanic Shopper: New Insights from Eye-Tracking Research
Scott Young, President, Perception Research Services (PRS)
CONCURRENT SESSION F
Winning with the Total Market through Culture
Frenchie Guajardo, Executive Vice President, Shopper & Digital Marketing, MarketVision
Winning with the Total Market through Culture
Frenchie Guajardo, Executive Vice President, Shopper & Digital Marketing, MarketVision
CONCURRENT SESSION G
Understanding & Managing Hispanic Shopping Journey via Omni-channel Marketing
Jorge Martinez, Director, LatinoEyes, C+R’s Hispanic Research and Consultancy Division
Understanding & Managing Hispanic Shopping Journey via Omni-channel Marketing
Jorge Martinez, Director, LatinoEyes, C+R’s Hispanic Research and Consultancy Division
CONCURRENT SESSION H
Tapping the Total Market’s Healthy Living Movement – Leveraging Similarities & Nuances
Carlos Santiago, Chief Strategist, Santiago Solutions Group (SSG)
Juan Sebastian Ovalle, Director Insights & Predictive Analytics, SSG
Tapping the Total Market’s Healthy Living Movement – Leveraging Similarities & Nuances
Carlos Santiago, Chief Strategist, Santiago Solutions Group (SSG)
Juan Sebastian Ovalle, Director Insights & Predictive Analytics, SSG
CONCURRENT SESSION I
Hispanic Shoppers on the CulturEdge
Guy Garcia, President, New Mainstream Initiatives, EthniFacts LLC
Hispanic Shoppers on the CulturEdge
Guy Garcia, President, New Mainstream Initiatives, EthniFacts LLC
CONCURRENT SESSION J
Filling the Hispanic Data Knowledge Gap
Dr. Jake Beniflah, Executive Director, Center for Multicultural Science Marie Quintana, President, Tu Familia, Inc.
Filling the Hispanic Data Knowledge Gap
Dr. Jake Beniflah, Executive Director, Center for Multicultural Science Marie Quintana, President, Tu Familia, Inc.
CONCURRENT SESSION K
Making Music and Scoring “Gols” at Retail
Nelson Albareda, Founder and CEO, LTE Group
Making Music and Scoring “Gols” at Retail
Nelson Albareda, Founder and CEO, LTE Group
GENERAL SESSION 9
Bicultural Latinos – What makes them different and Why Does that Matter
Darren Seifer, Food & Beverage Industry Analyst, The NPD Group
Terry Soto, President and CEO, About Marketing Solutions, Inc.
Bicultural Latinos – What makes them different and Why Does that Matter
Darren Seifer, Food & Beverage Industry Analyst, The NPD Group
Terry Soto, President and CEO, About Marketing Solutions, Inc.
GENERAL SESSION 10
Embracing the Hispanic Community Involves More Than Selling Products – It’s Goodwill!
Speakers/Moderators:
Michael Meyer, Vice President of Donated Goods and Retail, Goodwill Industries
Evette Rios, National Latina Spokesperson, Goodwill Industries International
Panelists:
Maria Yactayo, Hispanic and Immigrant Services Program Manager, Goodwill Industries International
Rachel Morales, Manager, Marketing and Brand Development, Goodwill Industries International
Michael Zahn, Director of Marketing, Goodwill Industries of San Antonio
Embracing the Hispanic Community Involves More Than Selling Products – It’s Goodwill!
Speakers/Moderators:
Michael Meyer, Vice President of Donated Goods and Retail, Goodwill Industries
Evette Rios, National Latina Spokesperson, Goodwill Industries International
Panelists:
Maria Yactayo, Hispanic and Immigrant Services Program Manager, Goodwill Industries International
Rachel Morales, Manager, Marketing and Brand Development, Goodwill Industries International
Michael Zahn, Director of Marketing, Goodwill Industries of San Antonio
GENERAL SESSION 11
From Idea to Execution – How Anheuser-Busch Brings Hispanic Connection Strategies to Life
Ryan Garcia, Vice President, Regional Marketing, Anheuser-Busch
Elena Sotomayor, Executive Vice President, Marketing and Sales, Cardenas Marketing Network
From Idea to Execution – How Anheuser-Busch Brings Hispanic Connection Strategies to Life
Ryan Garcia, Vice President, Regional Marketing, Anheuser-Busch
Elena Sotomayor, Executive Vice President, Marketing and Sales, Cardenas Marketing Network