Best Buy, Ford target Hispanic consumers
Brand owners including Best Buy, Coca-Cola and Ford are attempting to enhance their connection with Hispanic consumers in the US.
Brand owners including Best Buy, Coca-Cola and Ford are attempting to enhance their connection with Hispanic consumers in the US.
Macy’s stores to debut CasaQ’s fine glass ornament collection with designs that celebrate the Latino culture.
comScore, Inc., a leader in measuring the digital world, has released results of a study of US Hispanic consumers, including insights into their online behaviour and engagement with advertising.
Universo reached more than 1.1 million people during its exclusive, Spanish-language telecast of Super Bowl XLIX.
Universo reached more than 1.1 million people during its exclusive, Spanish-language telecast of Super Bowl XLIX.
Universo reached more than 1.1 million people during its exclusive, Spanish-language telecast of Super Bowl XLIX.
Cesar Conde continues to roll out new initiatives at the network.