Mandelez Increases Support of Major League soccer | Retail Marketing News

The initiative involves all types of media, retail, shopper marketing, PR and consumer promotions and is the company’s largest multi-brand campaign to date.

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Macy’s Launches Ad for New Thalia Collection | Retail Marketing News

Introduced last month, the colorful apparel line targets the retailer’s strong Hispanic customer base.

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Millennials Driving Hispanic Grocery Spending | Retail Marketing News

Better educated and with a thirst for new products, this group spends 10 percent more than non-Latinos.

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Major Corporations Support Same Sex Marriage | Retail Marketing News

Traditionally conservative CPGs are among entities signing amicus curiae brief.

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Miller Lite Ad Icon Windell Middlebrooks Dies | Retail Marketing News

African-American actor gained fame playing `working class hero.’

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UCLA Study Finds Rate of Hispanic Doctors has Dropped | Retail Marketing News

The number of Latino doctors relative to that population’s size has declined--despite the overall group’s growth.

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Sensis Opens Texas Office, Merges with K. Fernandez Marketing | Retail Marketing News

Karla Fernandez Parker is named managing director of the digitally-driven, multi-cultural agency.

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Pinta Named UFC’s Hispanic Agency of Record | Retail Marketing News

The growing sport is particularly popular among Latinos.

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Filipino Food is Growing in Popularity | Retail Marketing News

Melding Asian and Hispanic flavors, the cuisine offers a familiar yet unique taste experience.

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AHAA Conference Explores Interpretations of “Total Market” | Retail Marketing News

Despite some opinions to the contrary, “Total Market” does not mean “Total Budget.”

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