In 2013, consumer spending across the Hispanic, black and Asian-American multicultural groups in the United States
amounted to about $2.9 trillion, roughly the same amount as Germany’s gross domestic product (GDP), the fourth-largest economy in the world.
While tapping into these consumer groups presents a large opportunity for business growth, retailers often face challenges in understanding and reaching these various consumer groups. Attend Multicultural Retail 360 and meet these challenges…
- Learn about multicultural marketing opportunities from experts on retail strategy, research, and forecasting.
- Discover key trends driving Hispanic, African-American, Asian-American, and other multicultural shoppers for better merchandising and category performance.
- Find new products and solutions to help you reach new customers and build store loyalty.
You’ll hear from experts in multicultural retail, such as:
- Michael Byron, Senior Director, Supplier Diversity, Walmart
- Michelle Chin, Vice President, N.A. — Integrated Marketing, Communications and Loyalty, Godiva
- Javier Delgado-Granados, Director of Marketing, Walmart Stores Inc.
- Marissa Fernandez, Director, Fan Strategy & Marketing, National Football League
- Rona Fourté: Director, Supplier Diversity, Walgreens
- Guy García, President of New Mainstream Initiatives, EthniFacts LLC
- Reuben Shaffer, Vice President & Chief Diversity Officer, The Kroger Co.
- Eddie Yoon, Principal, The Cambridge Group, a wholly owned subsidiary of Nielsen
Meet people who share your challenges …
- Registrants in 2014 included: Retail, CPG, Foodservice, Financial, Media, Marketing/Advertising, Academic, Research and more.
- Attendees came from Retailers (33%), Manufacturers (34%) and other (33%).
- Job functions included: Account Management, Advertising, Brand Management, Business Development/Strategic Planning, Category Management, Communications/PR, Consultant, Market Research & Analysis, Marketing, Media Buyer/Planner, Merchandiser, Online Content Development, President/Owner & Partner, Promotion, Sales, Senior Management (CEO, President, VP Level).
“Great event. It was wonderful to meet other people trying to do the same thing I am.” Retailer Exec
“Overall the conference was very well run and very informative with great speakers.” Retailer Exec
REGISTER by May 17 for advance conference savings!