Dewey Square Group has launched DSG Multi, a multi-faceted media initiative that will enable its clients to effectively target, engage and influence key demographics in an increasingly diverse digital arena.

Here is what the company’s two key executives had to say:

“Today multicultural outreach is digital outreach,” said DSG Principal Maria Cardona. “Numerous studies have shown that in the 21st century, African American and Hispanic audiences have been the fastest adopters of the digital trends that have most impacted American life across the board — including social networking, next-generation media, streaming platforms and use of smart phones and tablets.”

DSG Partner Minyon Moore added, “African American and Hispanic audiences are not just using digital platforms, they are the cutting edge of this digital revolution — living and breathing on digital media channels. Too often, we’ve seen multicultural and digital outreach as two secondary components of marketing and public affairs campaigns. I’m excited about this initiative, which brings together our industry-leading multicultural and digital outreach teams to provide our clients with even better service.”

More information can be found at http://www.deweysquare.com/dsg-multi