Horowitz Research recently completed a study on the viewing habits of Millennials from multiple ethnic backgrounds. Here are some of the results:

• 76 percent of older Millennials (25-34) who do not have children have a multichannel service subscription; among older Millennials with children at home, 90 percent subscribe.

• 19 percent of Millennials are likely to say they are “really into TV content” (vs. those 35 and older). Of that group, black Millennials are the most likely (53 percent) to say they are interested in TV content.

• The percent of TV viewers who spend 20 percent or more of their viewing time watching OTT (“core OTT viewers”) went from 31 percent in 2014 to 37 percent in 2015.

• Overall, the percent of time spent watching OTT (including streamed to the TV set, on a PC, and on a handheld device) climbed from 14 percent in 2013 to 24 percent in 2015.

• Consumer segments that exhibit more traditional TV behaviors declined from 69 percent in 2014 to 66 percent in 2015. “New” TV segments have increased from 31 percent to 34 percent. Growth is being driven by an increase in streaming behaviors.