Seccion Amarilla USA Launches Seccion Ahorros as Its New Coupon Product Line | Retail Marketing News

Seccion Amarilla announced the launching of its new product line, "Seccion Ahorros." In conjunction with Seccion Amarilla's other product lines, Seccion Ahorros will target the U.S. Hispanic segment.

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PepsiCo Selects the vox collective as its Hispanic Communications Agency of Record | Retail Marketing News

NYC boutique agency to develop a long-term community affairs and media relations strategy for PepsiCo and manage a sophisticated communications platform for its Performance with Purpose corporate responsibility program.

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Asian Brands Dominate Preference Among Hispanic Buyers in the U.S., According to Polk | Retail Marketing News

Asian brands account for more than 60 percent of the Hispanic market; Toyota holds strong lead among demographic.

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Navarro CEO Steve Kaczynski plans 22 new stores, targets multi-cultural segmentation for largest Hispanic pharmacy | Retail Marketing News

Navarro Discount Pharmacy, the largest Hispanic-owned drugstore chain in the US, is focusing on an aggressive expansion throughout Florida.

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Joint Report: Support of Customers in Their Native Language Gives Competitive Advantage to Businesses | Retail Marketing News

New report from AT&T and Language Line Services shows 27.6 million have trouble with English, are underserved and offer great sales potential.

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VoodooVox Announces Hispanic Influencer Program: Advertisers Can now Tap the Power of the Most Recognized Voices in the Hispanic Community | Retail Marketing News

Dra. Isabel, Julie Stav, top voices and personalities providing brands unparalleled combination of reach, targeting and measurability.

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KioskoLatino.com Becomes the First Affiliate E-Commerce Site Dedicated Exclusively to the Hispanic Community | Retail Marketing News

KioskoLatino, LLC has launched a membership website dedicated to serving US Hispanic consumers. Members will have access to hundreds of product and service offers, some of which are exclusively provided by national retailers eager to reach this rapidly-growing market.

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MyCotorra.com Launches New Daily Deal Site in Miami Targeting the Local US Hispanic Market | Retail Marketing News

Miami’s new daily deal site, www.myCotorra.com, announces its arrival to the local internet-based community offering businesses and consumers an alternative to how they buy sell and give back.

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National Hispanic Corporate Council Set to Enhance its Influence and Outreach with an Active 2011 | Retail Marketing News

The growing organization provides best-in-class solutions and fosters professional networks by maximizing the Hispanic market opportunity among Fortune 1000 corporations.

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New Hispanic channel comes to Salinas | Retail Marketing News

TheCalifornian.com:EstrellaTV has secured an agreement to broadcast in the Salinas-Monterey area on KMBY-TV, Channel 19.2, which is owned by Cocola Broadcasting Companies LLC in the Monterey-Salinas market. Latino consumers, Latino businesses: Forces on the move in Western Massachusetts Masslive.com:The Springfield-basedMassachusetts Latino Chamber of Commercehas helped more than 500 business owners open businesses throughout the state, with 52 opening in just the last year. Click here to read the full story Read More...